Digital Marketing Specialist

Role summary

The Digital Marketing Specialist supports day-to-day digital campaign execution across planning, setup, monitoring, reporting, and optimization support. This role helps keep channel operations organized and effective while supporting the broader marketing team with performance-focused execution.

This role is suited to someone who is detail-oriented, analytical, and comfortable working inside campaign dashboards, trackers, and structured marketing processes. The position requires accuracy, curiosity, and the ability to turn data into actionable support for improvement.

Responsibilities

• Support campaign setup, launch coordination, budget tracking, and performance monitoring across digital channels.
• Prepare reporting on campaign reach, traffic, conversions, spend, and efficiency metrics.
• Maintain audience lists, tracking details, creative status, and campaign documentation.
• Identify issues or underperforming patterns and escalate them with supporting data.
• Coordinate with design, content, and landing page stakeholders on campaign inputs.
• Help maintain a disciplined testing and optimization rhythm across active digital programs.

Required qualifications

• Bachelor's degree or diploma in marketing, business, communications, or a related discipline.
• 2+ years of experience in digital marketing, performance marketing, campaign operations, or related roles.
• Strong comfort with digital platforms, spreadsheets, and campaign reporting.
• Good analytical thinking and attention to execution detail.
• Strong written and verbal communication skills in English.

Preferred experience

• Experience with paid media, conversion tracking, audience segmentation, or campaign dashboards.
• Exposure to software, digital platform, or growth-focused environments.
• Experience supporting multiple campaigns at once with structured reporting.
• Working knowledge of analytics or ad-platform tooling.

Skills

• Campaign execution
• Digital reporting
• Performance monitoring
• Audience coordination
• Spreadsheet analysis
• Process discipline
• Marketing operations
• Attention to detail

Benefits

• Monthly gross salary in LKR with structured performance review cycles.
• Paid annual leave and public holiday entitlements in line with company policy.
• Health and wellbeing support available to full-time employees.
• Direct exposure to digital growth systems and campaign execution.
• Professional development support for role-relevant training and certifications.

Equal opportunity

TeamZoro is an equal opportunity employer. We assess applicants based on capability, experience, judgment, and role alignment without discrimination based on race, ethnicity, religion, gender, sexual orientation, age, disability, marital status, or any other protected characteristic under applicable law.

Application instructions

Apply through TeamZoro Careers with an up-to-date CV. Include examples of digital campaign execution, reporting, or optimization support where possible. Shortlisted candidates will be contacted for the next stage.